https://www.morningbrew.com/series/state-of-influencer-marketing/stories/2022/04/26/influencer-led-podcasts-are-proving-popular-for-advertisers

Brands also understand the potential benefits of working with a creator who has developed an engaged following on more than one platform, said Stephen Perlstein, SVP of podcasts and corporate marketing at Studio71, which works with almost 1,000 creators to expand their businesses, often into podcasting.

ā€œInfluencer hosts have been talking and connecting with their audiences on many channels, in many different ways, for maybe years at a time,ā€ Perlstein said. ā€œThereā€™s value there for brands.ā€

VIAmorningbrew
SOURCEMorning Brew
Previous articleBologna
Next articleThe Growing YouTube Podcast Space with Stephen Perlstein of Studio71